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Direct marketing - Legal Risks and
How to Overcome Them
Courses available in London
All types of organisations aim to
promote their products and services as widely as possible.
However, the sending of marketing materials to individuals ( direct
marketing ) is heavily regulated both in the UK and in the European
Union. This presents serious risks that can affect a brand's
value and consumer trust.
This Training course provides a
practical hands-on approach to the variety of different legal rules
for direct marketing by post, fax, telephone, text message and email.
Attend this Training course
to gain peace of mind that your direct marketing campaigns will meet
the necessary legal requirements.
The Training course
will address the practical questions that marketing departments face
in devising lawful marketing campaigns. It will deal with such
concerns as:
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what types of communication constitute
‘marketing’
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how the choice of media (email, text message,
fax, telephone, post) affects the conduct of the marketing
campaign
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the distinction between targeting corporate
entities and individuals
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a detailed consideration of the purpose and
effect of opt-out and opt-in clauses
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how to draft opt-in an opt-out clauses to
achieve desired outcomes
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the requirements of the Privacy & Electronic
Communications (EC Directive) Regulations 2003, including a
detailed analysis of the exemption from the opt-in requirement for
email marketing campaigns
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the information that must be included in direct
marketing materials
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using a legacy database
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using marketing lists purchased from third
parties
Course Content:
Training course participants will understand how to conduct successful
and lawful direct marketing campaigns.
The Trainer
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Eduardo Ustaran
is head of FFW's
Privacy and Information Law Group and an internationally
recognised expert in privacy and data protection law.
A dually qualified
English Solicitor and Spanish Abogado, Eduardo specialises
in the legal issues that derive from the use of information
technology and the Internet.
Eduardo advises on the impact of EU data
protection and e-commerce law on the operational activities
of all types of organisations, including FTSE 100 companies
and public sector bodies.
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Eduardo Ustaran
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He advises a number of international clients on the
adoption of global privacy strategies. He is co-author of
E-Privacy and Online Data Protection (Tottel, 2007) and of Data
Protection Handbook (Law Society, 2nd Ed. 2008) and is a regular contributor of articles to the journal:
Privacy & Data Protection.
Who Should
Attend:
Marketing Executives, Marketing Consultants, Brand Managers and
Planners, Marketing Communications Officers, Marketing Account
Directors, Advertising Directors and Managers, Compliance Officers,
Data Protection Officers, Commercial Lawyers, Office Managers.
Dates and Locations:
London
Wednesday, 17th November 2010
London Wednesday,
4th May 2011
London Wednesday, 23rd
November 2011
Venues:
To be confirmed 14 days before the course date
Timing:
Half Day - 9.30am to 1pm
There will be plenty of opportunity for questions
CPD:
Accredited by the Law Society with 3
hours CPD
Fee:
£355 plus VAT (£417.12)
Discount:
15% discount for second delegate
20% discount for third and subsequent delegates
To book your place
::
Complete the online
application form
::
Download PDF booking form
:: Telephone
the Training Booking Line:
+44 (0)845-226 5723
We also provide the following
courses:
::
Creating Data Protection Policies
new
::
Data Protection – Being Prepared for Legal Actions
new
::
Data Security
::
Handling Subject Access Requests
::
Data Protection in the Workplace
::
Training Staff in Data Protection
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Records Management 1
::
Records Management 2
::
Data Sharing in the Public Sector
::
Handling Subject Access Requests ( SAR's )
::
Understanding the Environmental Information
Regulations
::
Data
Protection Compliance for Charities
::
Data Protection Essential Knowledge - Level 1
::
Data Protection Essential Knowledge
– Level
2
::
Data Protection in the Health Sector
:: Click to see a complete
list of
data protection courses
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