Direct marketing - Legal risks and how to overcome them  Courses available in London

All types of organisations aim to promote their products and services as widely as possible.  However, the sending of marketing materials to individuals ( direct marketing ) is heavily regulated both in the UK and in the European Union.  This presents serious risks that can affect a brand's value and consumer trust.

This Workshop provides a practical hands-on approach to the variety of different legal rules for direct marketing by post, fax, telephone, text message and email.  Attend this Workshop to gain peace of mind that your direct marketing campaigns will meet the necessary legal requirements.

The Workshop will address the practical questions that marketing departments face in devising lawful marketing campaigns.  It will deal with such concerns as:

• Is my marketing solicited or unsolicited?
• Does it matter if I target corporate entities instead of individuals?
• Do I qualify for the email opt-out exception?
• Should I use opt-out, pre-ticked opt-in or opt-in boxes?
• How do I ensure that I comply with the Privacy & Electronic Communications Regulations 2003?
• What information must I include in my direct marketing materials?
• Can I use my legacy database and/or marketing lists purchased from third parties?

Course Content:
Workshop participants will understand how to conduct successful and lawful direct marketing campaigns.

Eduardo chaired the 5th Annual Data Protection Compliance Conference in London, September 2006.

Who Should Attend:
Marketing Executives, Marketing Consultants, Brand Managers and Planners, Marketing Communications Officers, Marketing Account Directors, Advertising Directors and Managers, Compliance Officers, Data Protection Officers, Commercial Lawyers, Office Managers.

Dates and Location:

Venue:  To be confirmed 14 days before the course date

Timing:  Half Day – 9.30am to 1pm
There will be plenty of opportunity for questions

CPD:  Accredited by the Law Society with 5 hours CPD

Fee:  £295 plus VAT (£346.62). Others attending from your organisation: 15% discount for first delegate, 20% discount for second delegate.

To book your place

:: Complete the online application form

:: Download PDF brochure / booking form

:: Telephone the Training Booking Line:  +44 (0)845-226 5723
 

PDP's legal notice

Updated:  12/08/08

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